RACHMAWATI, MAKIYAH and Dr. Ir. Harjanto Prabowo, MM, Prof. (2013) ANALYSIS OF FACTORS INFLUENCING CUSTOMER LOYALTY IN THE USAGE OF VISA CREDIT CARDS THAT ARE REVIEWED FROM THE FACTORS; SERVICE QUALITY, BRAND EQUITY, AND MARKETING MIX STRATEGY (CASE STUDY : PT. BANK RAKYAT INDONESIA (PERSERO) TBK.). Undergraduate thesis, BINUS.
Full text not available from this repository.
Official URL: http://library.binus.ac.id/Collections/ethesis_det...
Abstract
ANALYSIS OF FACTORS INFLUENCING CUSTOMER LOYALTY IN THE USAGE OF VISA CREDIT CARDS THAT ARE REVIEWED FROM THE FACTORS; SERVICE QUALITY, BRAND EQUITY, AND MARKETING MIX STRATEGY (CASE STUDY : PT. BANK RAKYAT INDONESIA (PERSERO) TBK.) -
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | 2013-1-00114-MN |
| Divisions: | Faculty of Economics and Business > School of Management |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 29 May 2013 15:55 |
| Last Modified: | 30 May 2013 08:10 |
| URI: | http://eprints2.binus.ac.id/id/eprint/26102 |
Actions (login required)
 |
View Item |
