ANALYSIS OF FACTORS INFLUENCING CUSTOMER LOYALTY IN THE USAGE OF VISA CREDIT CARDS THAT ARE REVIEWED FROM THE FACTORS; SERVICE QUALITY, BRAND EQUITY, AND MARKETING MIX STRATEGY (CASE STUDY : PT. BANK RAKYAT INDONESIA (PERSERO) TBK.)

RACHMAWATI, MAKIYAH and Dr. Ir. Harjanto Prabowo, MM, Prof. (2013) ANALYSIS OF FACTORS INFLUENCING CUSTOMER LOYALTY IN THE USAGE OF VISA CREDIT CARDS THAT ARE REVIEWED FROM THE FACTORS; SERVICE QUALITY, BRAND EQUITY, AND MARKETING MIX STRATEGY (CASE STUDY : PT. BANK RAKYAT INDONESIA (PERSERO) TBK.). Undergraduate thesis, BINUS.

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Abstract

ANALYSIS OF FACTORS INFLUENCING CUSTOMER LOYALTY IN THE USAGE OF VISA CREDIT CARDS THAT ARE REVIEWED FROM THE FACTORS; SERVICE QUALITY, BRAND EQUITY, AND MARKETING MIX STRATEGY (CASE STUDY : PT. BANK RAKYAT INDONESIA (PERSERO) TBK.) -

Item Type: Thesis (Undergraduate)
Additional Information: 2013-1-00114-MN
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 29 May 2013 15:55
Last Modified: 30 May 2013 08:10
URI: http://eprints2.binus.ac.id/id/eprint/26102

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