Factors That Lead to Customer Loyalty of Small-Medium Bank in South Jakarta

AYU SETYAWINDIANI, ANNISA (2013) Factors That Lead to Customer Loyalty of Small-Medium Bank in South Jakarta. Masters thesis, BINUS.

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Abstract

Factors That Lead to Customer Loyalty of Small-Medium Bank in South Jakarta - Brand awareness, price sensitivity, service quality, commitment, customer loyalty

Item Type: Thesis (Masters)
Additional Information: TS-R-2013-0097
Subjects: BRAND AWARENESS
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 29 May 2013 15:55
Last Modified: 30 May 2013 07:02
URI: http://eprints.binus.ac.id/id/eprint/26214

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