THE ANALYSIS OF THE IMPACT OF MARKETING MIX TOWARDS SOFTWARE PURCHASE INTENTION IN RELATION TO SOFTWARE PIRACY IN INDONESIA

SANTOSO, ADITYA (2013) THE ANALYSIS OF THE IMPACT OF MARKETING MIX TOWARDS SOFTWARE PURCHASE INTENTION IN RELATION TO SOFTWARE PIRACY IN INDONESIA. Masters thesis, BINUS.

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Abstract

THE ANALYSIS OF THE IMPACT OF MARKETING MIX TOWARDS SOFTWARE PURCHASE INTENTION IN RELATION TO SOFTWARE PIRACY IN INDONESIA - marketing mix, software piracy level, software purchase intention

Item Type: Thesis (Masters)
Additional Information: TS-R-2013-0028
Subjects: MARKETING MIX
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 29 May 2013 15:55
Last Modified: 19 Nov 2013 07:34
URI: http://eprints2.binus.ac.id/id/eprint/26565

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