The Effect of 7P Marketing Mix, Customer Satisfaction, and Emotional Bonding to Brand Loyalty (Study on Sriwijaya Air)

KOSASIH, LEONARDO (2013) The Effect of 7P Marketing Mix, Customer Satisfaction, and Emotional Bonding to Brand Loyalty (Study on Sriwijaya Air). Masters thesis, BINUS.

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Abstract

The Effect of 7P Marketing Mix, Customer Satisfaction, and Emotional Bonding to Brand Loyalty (Study on Sriwijaya Air) - 7P Marketing Mix, Tingkat Kepuasan Pelanggan, Ikatan Emosional, dan Brand Loyalty

Item Type: Thesis (Masters)
Additional Information: TS-R-2013-0089
Subjects: CONSUMER SATISFACTION
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 29 May 2013 15:55
Last Modified: 29 May 2013 09:37
URI: http://eprints2.binus.ac.id/id/eprint/26566

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