Brand Attitude and Communication Media: High Involvement Services Context

Maulana, Amalia E. (2008) Brand Attitude and Communication Media: High Involvement Services Context. In: 3rd International Conference on Business and Management Research, and 14th Euro-Asia Conference.

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Item Type: Conference or Workshop Item (Paper)
Subjects: BRAND IDENTITY
Depositing User: - Anindito
Date Deposited: 18 Jun 2013 07:26
Last Modified: 18 Jun 2013 07:26
URI: http://eprints2.binus.ac.id/id/eprint/26870

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