EXAMINING THE DETERMINANTS OF PERSONALIZED ADVERTISING AVOIDANCE AND SKEPTICISM ON TELEMARKETING AND SMS MEDIA IN JAKARTA

LOWIS, ANDREAS (2013) EXAMINING THE DETERMINANTS OF PERSONALIZED ADVERTISING AVOIDANCE AND SKEPTICISM ON TELEMARKETING AND SMS MEDIA IN JAKARTA. Undergraduate thesis, BINUS.

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Abstract

EXAMINING THE DETERMINANTS OF PERSONALIZED ADVERTISING AVOIDANCE AND SKEPTICISM ON TELEMARKETING AND SMS MEDIA IN JAKARTA - Ad Avoidance, Ad Skepticism, Privacy Concerns, Ad Irritation, Perceived Personalization, telemarketing, SMS, personalized advertising

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2013-0041
Subjects: TELEMARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 17 Sep 2013 16:19
Last Modified: 18 Feb 2014 23:01
URI: http://eprints2.binus.ac.id/id/eprint/27008

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