RELATIONSHIP MARKETING: THE INFLUENCE OF DIFFERENT LEVEL OF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMERS\' RELATIONAL RESPONSE BEHAVIORS

SETIAWAN, DAVID (2013) RELATIONSHIP MARKETING: THE INFLUENCE OF DIFFERENT LEVEL OF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMERS\' RELATIONAL RESPONSE BEHAVIORS. Undergraduate thesis, BINUS.

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Abstract

RELATIONSHIP MARKETING: THE INFLUENCE OF DIFFERENT LEVEL OF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMERS\' RELATIONAL RESPONSE BEHAVIORS - Relationship marketing, personal involvement, service characteristics, perceived relational benefits, relational response behaviors

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2013-0039
Subjects: MARKETING
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 17 Sep 2013 16:19
Last Modified: 18 Feb 2014 22:55
URI: http://eprints2.binus.ac.id/id/eprint/27102

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