LEONARDO HARLIANTO, CHRISTIAN (2013) THE MODERATING EFFECT OF BRAND IMAGE ON PUBLIC RELATIONS PERCEPTION AND CUSTOMER LOYALTY IN TOBACCO INDUSTRY IN JAKARTA AREA. Undergraduate thesis, BINUS.
|
Text
abstrak_2013_0040.pdf Download (6kB) | Preview |
Official URL: http://library.binus.ac.id/Collections/ethesis_det...
Abstract
THE MODERATING EFFECT OF BRAND IMAGE ON PUBLIC RELATIONS PERCEPTION AND CUSTOMER LOYALTY IN TOBACCO INDUSTRY IN JAKARTA AREA - Marketing, Public Relations, Brand Image, Customer Loyalty, Tobacco
Item Type: | Thesis (Undergraduate) |
---|---|
Additional Information: | BI-MK-2013-0040 |
Subjects: | BRAND IMAGE |
Divisions: | Faculty of Economics and Business > School of Marketing |
Depositing User: | Mr. Super Admin |
Date Deposited: | 17 Sep 2013 16:19 |
Last Modified: | 18 Feb 2014 23:21 |
URI: | http://eprints2.binus.ac.id/id/eprint/27114 |
Actions (login required)
![]() |
View Item |