APPROACH AND AVOIDANCE MOTIVATION: INVESTIGATING HEDONIC CONSUMPTION IN DEPARTMENT STORES AMONG PEOPLE IN JAKARTA

SHANNAZ NAMIRA, HYACINTHA (2013) APPROACH AND AVOIDANCE MOTIVATION: INVESTIGATING HEDONIC CONSUMPTION IN DEPARTMENT STORES AMONG PEOPLE IN JAKARTA. Undergraduate thesis, BINUS.

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Abstract

APPROACH AND AVOIDANCE MOTIVATION: INVESTIGATING HEDONIC CONSUMPTION IN DEPARTMENT STORES AMONG PEOPLE IN JAKARTA - Retailing, Department Stores, Consumer Behavior, Hedonism

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2013-0038
Subjects: CONSUMER BEHAVIOR
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 16 Dec 2013 20:08
Last Modified: 18 Feb 2014 22:51
URI: http://eprints.binus.ac.id/id/eprint/27712

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