LOWIS, ANDREAS (2013) EXAMINING THE DETERMINANTS OF PERSONALIZED ADVERTISING AVOIDANCE AND SKEPTICISM ON TELEMARKETING AND SMS MEDIA IN JAKARTA. Undergraduate thesis, BINUS.
|
Text
abstrak_2013_0041.pdf Download (4kB) | Preview |
Official URL: http://library.binus.ac.id/Collections/ethesis_det...
Abstract
EXAMINING THE DETERMINANTS OF PERSONALIZED ADVERTISING AVOIDANCE AND SKEPTICISM ON TELEMARKETING AND SMS MEDIA IN JAKARTA - Ad Avoidance, Ad Skepticism, Privacy Concerns, Ad Irritation, Perceived Personalization, telemarketing, SMS, personalized advertising
Item Type: | Thesis (Undergraduate) |
---|---|
Additional Information: | BI-MK-2013-0041 |
Subjects: | TELEMARKETING |
Divisions: | Faculty of Economics and Business > School of Marketing |
Depositing User: | Mr. Super Admin |
Date Deposited: | 16 Dec 2013 20:08 |
Last Modified: | 18 Feb 2014 23:06 |
URI: | http://eprints2.binus.ac.id/id/eprint/27868 |
Actions (login required)
![]() |
View Item |