QUALITY GAP AND WILLINGNESS TO PAY A PRICE PREMIUM: A STUDY ON NATIONAL BRAND AND PRIVATE LABEL PRODUCTS IN HYPERMARKET SECTOR IN JAKARTA

CHOER, RAINA (2013) QUALITY GAP AND WILLINGNESS TO PAY A PRICE PREMIUM: A STUDY ON NATIONAL BRAND AND PRIVATE LABEL PRODUCTS IN HYPERMARKET SECTOR IN JAKARTA. Undergraduate thesis, BINUS.

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Abstract

QUALITY GAP AND WILLINGNESS TO PAY A PRICE PREMIUM: A STUDY ON NATIONAL BRAND AND PRIVATE LABEL PRODUCTS IN HYPERMARKET SECTOR IN JAKARTA - Quality gap, willingness to pay, price premium, national brand, private label, hypermarket sector in Jakarta

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2013-0045
Subjects: UNCATEGORIZED
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 16 Dec 2013 20:08
Last Modified: 16 Dec 2013 13:22
URI: http://eprints2.binus.ac.id/id/eprint/28878

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