SETIAWAN, DAVID (2013) RELATIONSHIP MARKETING: THE INFLUENCE OF DIFFERENT LEVEL OF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMERS\' RELATIONAL RESPONSE BEHAVIORS. Undergraduate thesis, BINUS.
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Abstract
RELATIONSHIP MARKETING: THE INFLUENCE OF DIFFERENT LEVEL OF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMERS\' RELATIONAL RESPONSE BEHAVIORS - Relationship marketing, personal involvement, service characteristics, perceived relational benefits, relational response behaviors
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | BI-MK-2013-0039 |
| Subjects: | MARKETING |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 16 Dec 2013 20:08 |
| Last Modified: | 16 Dec 2013 13:22 |
| URI: | http://eprints2.binus.ac.id/id/eprint/28889 |
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