SETIAWAN, DAVID (2013) RELATIONSHIP MARKETING: THE INFLUENCE OF DIFFERENT LEVEL OF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMERS\' RELATIONAL RESPONSE BEHAVIORS. Undergraduate thesis, BINUS.
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Abstract
RELATIONSHIP MARKETING: THE INFLUENCE OF DIFFERENT LEVEL OF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMERS\' RELATIONAL RESPONSE BEHAVIORS - Relationship marketing, personal involvement, service characteristics, perceived relational benefits, relational response behaviors
Item Type: | Thesis (Undergraduate) |
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Additional Information: | BI-MK-2013-0039 |
Subjects: | MARKETING |
Divisions: | Faculty of Economics and Business > School of Marketing |
Depositing User: | Mr. Super Admin |
Date Deposited: | 16 Dec 2013 20:08 |
Last Modified: | 16 Dec 2013 13:22 |
URI: | http://eprints2.binus.ac.id/id/eprint/28889 |
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