The Influence of Product Characteristics, Brand Awareness, and Word of Mouth on Emotional Attachment Toward Brand Loyalty (Study of Halua Delima Brand)

LARASHATI, HAFIZAH (2013) The Influence of Product Characteristics, Brand Awareness, and Word of Mouth on Emotional Attachment Toward Brand Loyalty (Study of Halua Delima Brand). Masters thesis, BINUS.

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Abstract

The Influence of Product Characteristics, Brand Awareness, and Word of Mouth on Emotional Attachment Toward Brand Loyalty (Study of Halua Delima Brand) - product characteristics, brand awareness, word of mouth, emotional attachment, brand loyalty, structural equation model

Item Type: Thesis (Masters)
Additional Information: TS-R-2013-0115
Subjects: BRAND AWARENESS
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 16 Dec 2013 20:08
Last Modified: 18 Feb 2014 23:19
URI: http://eprints2.binus.ac.id/id/eprint/29019

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