THE MODERATING EFFECT OF BRAND IMAGE ON PUBLIC RELATIONS PERCEPTION AND CUSTOMER LOYALTY IN TOBACCO INDUSTRY IN JAKARTA AREA

LEONARDO HARLIANTO, CHRISTIAN (2013) THE MODERATING EFFECT OF BRAND IMAGE ON PUBLIC RELATIONS PERCEPTION AND CUSTOMER LOYALTY IN TOBACCO INDUSTRY IN JAKARTA AREA. Undergraduate thesis, BINUS.

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Abstract

THE MODERATING EFFECT OF BRAND IMAGE ON PUBLIC RELATIONS PERCEPTION AND CUSTOMER LOYALTY IN TOBACCO INDUSTRY IN JAKARTA AREA - Marketing, Public Relations, Brand Image, Customer Loyalty, Tobacco

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2013-0040
Subjects: BRAND IMAGE
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 16 Dec 2013 20:08
Last Modified: 16 Dec 2013 13:22
URI: http://eprints.binus.ac.id/id/eprint/29020

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