ANALISIS BRAND AWARENESS MINI MART XYZ DI JAKARTA

S, Budi and M.S., Elza and C., Safan (2006) ANALISIS BRAND AWARENESS MINI MART XYZ DI JAKARTA. Business Strategy Journal, 02 (01). ISSN 1907-8951

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Abstract

The research discuss about XYZ company as a market challenger on mini mart business that grow rapidly. That can be seen by the adding number of the store. But, the adding of the store has not make XYZ company as the most memorize mini mart by the society. In attempt to be a market leader, the right marketing strategy is needed so all the effort is not wasted, first by knowing the brand awareness level for XYZ company in Jakarta. The research result show that XYZ company position on the brand awareness level of mini mart in Jakarta is still on recall level and for the top of mind level mini mart is still hold by the competitor that already in the business first.

Item Type: Article
Additional Information: 12_Volume 02 / Nomor 01 / February 2006_ANALISIS BRAND AWARENESS MINI MART XYZ DI JAKARTA
Subjects: Economic, Business, Management and Information System
Divisions: ?? journal_51_12_Volume-02-Nomor-01-February-2006 ??
Depositing User: Mr. Super Admin
Date Deposited: 16 Dec 2013 21:46
Last Modified: 17 Dec 2013 04:06
URI: http://eprints.binus.ac.id/id/eprint/29088

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