DEVELOPING MARKETING STRATEGIES FOR SUSTAINING THE GROWTH OF BINUS SCHOOL

Sunarto, Sunarto and Hasan, Sylvia and Meilani P, Iris (2006) DEVELOPING MARKETING STRATEGIES FOR SUSTAINING THE GROWTH OF BINUS SCHOOL. Business Strategy Journal, 02 (02). ISSN 1907-8951

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Abstract

Sekolah Bina Nusantara or mostly known as Binus School was opened in July 2003, offered the students a full chain of education, from pre-school to senior high school before going to the university. Facing the intense competition, Binus School should be prepared itself too with a series of marketing efforts in order to sustain its growth and anticipating the aggressive competitors’ moves. The presence of this research is going to give the marketing solutions for problem faced by Binus School and gives the management a recent picture of the industry and the emerging trends.

Item Type: Article
Additional Information: 12_Volume 02 / Nomor 02 / June 2006_DEVELOPING MARKETING STRATEGIES FOR SUSTAINING THE GROWTH OF BINUS SCHOOL
Subjects: Economic, Business, Management and Information System
Divisions: ?? journal_51_12_Volume-02-Nomor-02-June-2006 ??
Depositing User: Mr. Super Admin
Date Deposited: 16 Dec 2013 21:46
Last Modified: 17 Dec 2013 04:06
URI: http://eprints.binus.ac.id/id/eprint/29147

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