DEVELOPING MARKETING STRATEGY TO INCREASE MARKET SHARE FOR XYZ HOSPITAL

Setyo Hantoro, Febri and Loeis, Minaldi (2006) DEVELOPING MARKETING STRATEGY TO INCREASE MARKET SHARE FOR XYZ HOSPITAL. Business Strategy Journal, 02 (01). ISSN 1907-8951

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Abstract

As a global brand, XYZ Hospital has succeeded in developing its reputation all around the world, famous for its quality. In order to sustain the brand, the company believes in the values of building company with a soul, and not to loose its values and philosophy along the way of growing in the global market. This research is based on XYZ Hospital’s mission - Develop XYZ Hospital as public health care and become hospital preference for Bintaro community and surroundings by giving optimal service with international standards. The result led to a series of marketing analysis and concluded in a Marketing Program that can be applicable to the company during the period of 2004 – 2006.

Item Type: Article
Additional Information: 12_Volume 02 / Nomor 01 / February 2006_DEVELOPING MARKETING STRATEGY TO INCREASE MARKET SHARE FOR XYZ HOSPITAL
Subjects: Economic, Business, Management and Information System
Divisions: ?? journal_51_12_Volume-02-Nomor-01-February-2006 ??
Depositing User: Mr. Super Admin
Date Deposited: 16 Dec 2013 21:46
Last Modified: 17 Dec 2013 04:06
URI: http://eprints2.binus.ac.id/id/eprint/29148

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