PENERAPAN BALANCED SCORECARD UNTUK PENERAPAN PENGUKURAN KINERJA UNIT BISNIS SUPERMARKET PT HERO SUPERMARKET TBK

Agung Prabowo Bayudjati, R. and Oentarsih Hariutomo, K.I. (2006) PENERAPAN BALANCED SCORECARD UNTUK PENERAPAN PENGUKURAN KINERJA UNIT BISNIS SUPERMARKET PT HERO SUPERMARKET TBK. Business Strategy Journal, 02 (01). ISSN 1907-8951

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Abstract

The purpose of this research is to apply the possibility of the used of balance scorecard in strategic planning of Hero Supermarket Tbk company that focused on the effort to increase the performance in Hero Supermarket Tbk company business unit. The research result show that Hero Supermarket Tbk company need to do some efficiency on company operational cost, do some recovery on promotion system and advertising, changes on the already exist outlet, evaluation on expansion of the outlet, powering on information technology system that is used, and observation on the huge number of supplier. Hopefully, by the restructure, Hero Supermarket Tbk company will be more prepare in competing in the retail industry and eventually the company performance will increase.

Item Type: Article
Additional Information: 12_Volume 02 / Nomor 01 / February 2006_PENERAPAN BALANCED SCORECARD UNTUK PENERAPAN PENGUKURAN KINERJA UNIT BISNIS SUPERMARKET PT HERO SUPERMARKET TBK
Subjects: Economic, Business, Management and Information System
Divisions: ?? journal_51_12_Volume-02-Nomor-01-February-2006 ??
Depositing User: Mr. Super Admin
Date Deposited: 16 Dec 2013 21:46
Last Modified: 17 Dec 2013 04:07
URI: http://eprints.binus.ac.id/id/eprint/29278

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