PENGEMBANGAN STRATEGI MARKETING PADA DAIHATSU TARUNA

Budianto, Arief and Sadeli, Jimmy and Tommy, Tommy (2006) PENGEMBANGAN STRATEGI MARKETING PADA DAIHATSU TARUNA. Business Strategy Journal, 02 (03). ISSN 1907-8951

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Abstract

The Daihatsu Taruna first launch on 1999, prove to be succes for DSO with great volume sale on the first year in Indonesia. The success key of Taruna is because the feature that available is sale with reasonable price. But, Taruna as one of otomative industry player in medium SUV segment, is facing trend degradation in the last five years on selling volume segment and market. In analyse and find a problem source that connect to Taruna, the researcher use some methods, including questioner distribution, interview with the company, search information from the internet, and other sources. Based on analysing and findings, the researcher got some information and proposing a view recommendation from the new marketing strategy for Daihatsu Taruna.

Item Type: Article
Additional Information: 12_Volume 02 / Nomor 03 / October 2006_PENGEMBANGAN STRATEGI MARKETING PADA DAIHATSU TARUNA
Subjects: Economic, Business, Management and Information System
Divisions: ?? journal_51_12_Volume-02-Nomor-03-October-2006 ??
Depositing User: Mr. Super Admin
Date Deposited: 16 Dec 2013 21:46
Last Modified: 17 Dec 2013 04:07
URI: http://eprints.binus.ac.id/id/eprint/29313

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