WIJAYA, SUNYA (2014) Analisis Pengaruh Persepsi Kampanye Iklan dan Pengalaman Konsumen Terhadap Ekuitas Merek. Masters thesis, BINUS.
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Abstract
Analisis Pengaruh Persepsi Kampanye Iklan dan Pengalaman Konsumen Terhadap Ekuitas Merek - persepsi kampanye iklan, pengalaman konsumen, ekuitas merek, persepsi kualitas, kesadaran merek, loyalitas merek, citra merek.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | TS-R-2014-0015 |
| Subjects: | BRAND EQUITY |
| Divisions: | Faculty of Economics and Business > School of Management |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:34 |
| URI: | http://eprints.binus.ac.id/id/eprint/29777 |
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