Analisis Pengaruh Persepsi Kampanye Iklan dan Pengalaman Konsumen Terhadap Ekuitas Merek

WIJAYA, SUNYA (2014) Analisis Pengaruh Persepsi Kampanye Iklan dan Pengalaman Konsumen Terhadap Ekuitas Merek. Masters thesis, BINUS.

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Abstract

Analisis Pengaruh Persepsi Kampanye Iklan dan Pengalaman Konsumen Terhadap Ekuitas Merek - persepsi kampanye iklan, pengalaman konsumen, ekuitas merek, persepsi kualitas, kesadaran merek, loyalitas merek, citra merek.

Item Type: Thesis (Masters)
Additional Information: TS-R-2014-0015
Subjects: BRAND EQUITY
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:34
URI: http://eprints.binus.ac.id/id/eprint/29777

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