OCTAVIANOS LUMBAN RAJA, GIULIANO (2014) Consumer Acceptance of Mobile Marketing: A Study of Three Generation Cohorts in Jakarta. Undergraduate thesis, BINUS.
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Abstract
Consumer Acceptance of Mobile Marketing: A Study of Three Generation Cohorts in Jakarta - Mobile Marketing, Marketing Communication, Generation Cohort, Consumer Behavior, Jakarta, Indonesia.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | BI-MK-2014-0013 |
| Subjects: | CONSUMER BEHAVIOR |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:46 |
| URI: | http://eprints.binus.ac.id/id/eprint/29914 |
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