Consumer Acceptance of Mobile Marketing: A Study of Three Generation Cohorts in Jakarta

OCTAVIANOS LUMBAN RAJA, GIULIANO (2014) Consumer Acceptance of Mobile Marketing: A Study of Three Generation Cohorts in Jakarta. Undergraduate thesis, BINUS.

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Abstract

Consumer Acceptance of Mobile Marketing: A Study of Three Generation Cohorts in Jakarta - Mobile Marketing, Marketing Communication, Generation Cohort, Consumer Behavior, Jakarta, Indonesia.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2014-0013
Subjects: CONSUMER BEHAVIOR
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:46
URI: http://eprints.binus.ac.id/id/eprint/29914

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