Consumer Privay Concerns and Preference for Degree of Regulatory Control a Study of Mobile Advertising in Jakarta, Indonesia

PERMATASARI HALIM, IVANA (2014) Consumer Privay Concerns and Preference for Degree of Regulatory Control a Study of Mobile Advertising in Jakarta, Indonesia. Undergraduate thesis, BINUS.

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Abstract

Consumer Privay Concerns and Preference for Degree of Regulatory Control a Study of Mobile Advertising in Jakarta, Indonesia - Prior negative experience, information privacy concern, trust, perceived risk, degree of regulatory control, mobile advertising

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2014-0011
Subjects: CONSUMER SATISFACTION
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 13 Nov 2014 21:09
URI: http://eprints.binus.ac.id/id/eprint/29915

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