PERMATASARI HALIM, IVANA (2014) Consumer Privay Concerns and Preference for Degree of Regulatory Control a Study of Mobile Advertising in Jakarta, Indonesia. Undergraduate thesis, BINUS.
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Abstract
Consumer Privay Concerns and Preference for Degree of Regulatory Control a Study of Mobile Advertising in Jakarta, Indonesia - Prior negative experience, information privacy concern, trust, perceived risk, degree of regulatory control, mobile advertising
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | BI-MK-2014-0011 |
| Subjects: | CONSUMER SATISFACTION |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 13 Nov 2014 21:09 |
| URI: | http://eprints.binus.ac.id/id/eprint/29915 |
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