Customers Comparative Loyalty to Retail and Manufacturer Brands: A Study of Hypermarket Customers in Jakarta and Surroundings

DANIAH, DANIAH (2014) Customers Comparative Loyalty to Retail and Manufacturer Brands: A Study of Hypermarket Customers in Jakarta and Surroundings. Undergraduate thesis, BINUS.

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Abstract

Customers Comparative Loyalty to Retail and Manufacturer Brands: A Study of Hypermarket Customers in Jakarta and Surroundings - Retail, Manufacturer, Brand, Store Brand, Customer Loyalty, Purchase Behavior

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2014-0016
Subjects: BRAND LOYALTY
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:56
URI: http://eprints.binus.ac.id/id/eprint/29920

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