Investigating Antecedents and Consequences of Brand Identification on Ford and Nike in Jakarta

ALFREDO, KEVIN (2014) Investigating Antecedents and Consequences of Brand Identification on Ford and Nike in Jakarta. Undergraduate thesis, BINUS.

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Abstract

Investigating Antecedents and Consequences of Brand Identification on Ford and Nike in Jakarta - Prestige, Satisfaction, Communication, Brand Identification, Word of Mouth, Repurchase

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2014-0014
Subjects: BRAND IDENTIFICATION
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 13 Nov 2014 20:36
URI: http://eprints.binus.ac.id/id/eprint/30010

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