Risk Aversion and Brand Loyalty: The Mediating Role of Brand Trust and Brand Affect on Samsung Smartphone Users in The Jakarta Area

WELLI, WELLI (2014) Risk Aversion and Brand Loyalty: The Mediating Role of Brand Trust and Brand Affect on Samsung Smartphone Users in The Jakarta Area. Undergraduate thesis, BINUS.

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Abstract

Risk Aversion and Brand Loyalty: The Mediating Role of Brand Trust and Brand Affect on Samsung Smartphone Users in The Jakarta Area - Risk aversion, brand trust, brand affect, brand loyalty, purchase loyalty, attitudinal loyalty, Samsung Smartphone.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2014-0002
Subjects: BRAND LOYALTY
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 21:04
URI: http://eprints.binus.ac.id/id/eprint/30393

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