The Effect of Electronic Word of Mouth on Repurchase Intention Moderated by Brand Image to Generation Y An Empirical Study of Blackberry Smartphones in Jakarta

SANJAYA, ELVIRA (2014) The Effect of Electronic Word of Mouth on Repurchase Intention Moderated by Brand Image to Generation Y An Empirical Study of Blackberry Smartphones in Jakarta. Undergraduate thesis, BINUS.

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Abstract

The Effect of Electronic Word of Mouth on Repurchase Intention Moderated by Brand Image to Generation Y An Empirical Study of Blackberry Smartphones in Jakarta - Electronic word-of-mouth, Brand Image, Repurchase Intention, Generation Y, Social Media, Blackberry Smartphones, Purchase Intention, Word of Mouth.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2014-0015
Subjects: PURCHASE INTENTION
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:58
URI: http://eprints.binus.ac.id/id/eprint/30446

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