SANJAYA, ELVIRA (2014) The Effect of Electronic Word of Mouth on Repurchase Intention Moderated by Brand Image to Generation Y An Empirical Study of Blackberry Smartphones in Jakarta. Undergraduate thesis, BINUS.
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Abstract
The Effect of Electronic Word of Mouth on Repurchase Intention Moderated by Brand Image to Generation Y An Empirical Study of Blackberry Smartphones in Jakarta - Electronic word-of-mouth, Brand Image, Repurchase Intention, Generation Y, Social Media, Blackberry Smartphones, Purchase Intention, Word of Mouth.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | BI-MK-2014-0015 |
| Subjects: | PURCHASE INTENTION |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:58 |
| URI: | http://eprints.binus.ac.id/id/eprint/30446 |
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