ERIK, ANTONIUS (2014) The Impact of Brand Equity Toward Purchasing Decision of Honda Jazz andToyota Yaris. Masters thesis, BINUS.
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Abstract
The Impact of Brand Equity Toward Purchasing Decision of Honda Jazz andToyota Yaris - Brand Equity, Brand awareness, Brand Association, Perceived Quality, Brand Loyalty, Purchasing Decision
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | TS-R-2014-0050 |
| Subjects: | BRAND EQUITY |
| Divisions: | Faculty of Economics and Business > School of Management |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:57 |
| URI: | http://eprints.binus.ac.id/id/eprint/30451 |
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