The Impact of Brand Equity Toward Purchasing Decision of Honda Jazz andToyota Yaris

ERIK, ANTONIUS (2014) The Impact of Brand Equity Toward Purchasing Decision of Honda Jazz andToyota Yaris. Masters thesis, BINUS.

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Abstract

The Impact of Brand Equity Toward Purchasing Decision of Honda Jazz andToyota Yaris - Brand Equity, Brand awareness, Brand Association, Perceived Quality, Brand Loyalty, Purchasing Decision

Item Type: Thesis (Masters)
Additional Information: TS-R-2014-0050
Subjects: BRAND EQUITY
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:57
URI: http://eprints.binus.ac.id/id/eprint/30451

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