The Role of Brand Image Congruity in Indonesian Consumers Brand Preference

WONGSO PANGESTU, YUNITA (2014) The Role of Brand Image Congruity in Indonesian Consumers Brand Preference. Undergraduate thesis, BINUS.

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Abstract

The Role of Brand Image Congruity in Indonesian Consumers Brand Preference - Brand Image, Functional Image Congruity, Symbolic Image Congruity, Brand preference, Familiarity, Honda Jazz, Toyota Yaris.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2014-0010
Subjects: BRAND IMAGE
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:58
URI: http://eprints.binus.ac.id/id/eprint/30456

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