WONGSO PANGESTU, YUNITA (2014) The Role of Brand Image Congruity in Indonesian Consumers Brand Preference. Undergraduate thesis, BINUS.
Full text not available from this repository.
Official URL: http://library.binus.ac.id/Collections/ethesis_det...
Abstract
The Role of Brand Image Congruity in Indonesian Consumers Brand Preference - Brand Image, Functional Image Congruity, Symbolic Image Congruity, Brand preference, Familiarity, Honda Jazz, Toyota Yaris.
Item Type: | Thesis (Undergraduate) |
---|---|
Additional Information: | BI-MK-2014-0010 |
Subjects: | BRAND IMAGE |
Divisions: | Faculty of Economics and Business > School of Marketing |
Depositing User: | Mr. Super Admin |
Date Deposited: | 03 Jul 2014 14:11 |
Last Modified: | 03 Jul 2014 20:58 |
URI: | http://eprints.binus.ac.id/id/eprint/30456 |
Actions (login required)
![]() |
View Item |