WONGSO PANGESTU, YUNITA (2014) The Role of Brand Image Congruity in Indonesian Consumers Brand Preference. Undergraduate thesis, BINUS.
Full text not available from this repository.
Official URL: http://library.binus.ac.id/Collections/ethesis_det...
Abstract
The Role of Brand Image Congruity in Indonesian Consumers Brand Preference - Brand Image, Functional Image Congruity, Symbolic Image Congruity, Brand preference, Familiarity, Honda Jazz, Toyota Yaris.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | BI-MK-2014-0010 |
| Subjects: | BRAND IMAGE |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:58 |
| URI: | http://eprints.binus.ac.id/id/eprint/30456 |
Actions (login required)
 |
View Item |
