The Role of Price in The Behavior and Purchase Deciisons of Compulsive Buyers in Department Store Setting

DEA TRIVANIA, EUGENIA (2014) The Role of Price in The Behavior and Purchase Deciisons of Compulsive Buyers in Department Store Setting. Undergraduate thesis, BINUS.

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Abstract

The Role of Price in The Behavior and Purchase Deciisons of Compulsive Buyers in Department Store Setting - buying behavior, purchase decision, price consciousness, price knowledge, sale proneness, transaction value, price-quality schema, prestige sensitivity, brand consciousness, compulsive buyers, non compulsive buyers, department store

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2014-0009
Subjects: ?? 1018 ??
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:58
URI: http://eprints.binus.ac.id/id/eprint/30457

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