DEA TRIVANIA, EUGENIA (2014) The Role of Price in The Behavior and Purchase Deciisons of Compulsive Buyers in Department Store Setting. Undergraduate thesis, BINUS.
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Abstract
The Role of Price in The Behavior and Purchase Deciisons of Compulsive Buyers in Department Store Setting - buying behavior, purchase decision, price consciousness, price knowledge, sale proneness, transaction value, price-quality schema, prestige sensitivity, brand consciousness, compulsive buyers, non compulsive buyers, department store
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | BI-MK-2014-0009 |
| Subjects: | ?? 1018 ?? |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:58 |
| URI: | http://eprints.binus.ac.id/id/eprint/30457 |
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