Understanding Attitudes Toward and Behaviors in Response to Product Placement: A Study of Luxury Fashion Brands Toward Females in Jabodetabek

SAPUTRA, HEIDI (2014) Understanding Attitudes Toward and Behaviors in Response to Product Placement: A Study of Luxury Fashion Brands Toward Females in Jabodetabek. Undergraduate thesis, BINUS.

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Abstract

Understanding Attitudes Toward and Behaviors in Response to Product Placement: A Study of Luxury Fashion Brands Toward Females in Jabodetabek - product placement, brand placement, branded entertainment, attitude, behavior, peer communication, movie watching

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2014-0003
Subjects: PRODUCT ANALYSIS
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:51
URI: http://eprints.binus.ac.id/id/eprint/30462

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