SAPUTRA, HEIDI (2014) Understanding Attitudes Toward and Behaviors in Response to Product Placement: A Study of Luxury Fashion Brands Toward Females in Jabodetabek. Undergraduate thesis, BINUS.
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Abstract
Understanding Attitudes Toward and Behaviors in Response to Product Placement: A Study of Luxury Fashion Brands Toward Females in Jabodetabek - product placement, brand placement, branded entertainment, attitude, behavior, peer communication, movie watching
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | BI-MK-2014-0003 |
| Subjects: | PRODUCT ANALYSIS |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:51 |
| URI: | http://eprints.binus.ac.id/id/eprint/30462 |
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