Viena Fair Brand Audit: Analysis and Recommendations to Win The Local Market

ARYABIMA, REZA and AYU AMALLIA YULI ASTUTI, DYAH (2014) Viena Fair Brand Audit: Analysis and Recommendations to Win The Local Market. Masters thesis, BINUS.

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Abstract

Viena Fair Brand Audit: Analysis and Recommendations to Win The Local Market - brand awareness, international vs local brand, brand equity, brand audit analysis

Item Type: Thesis (Masters)
Additional Information: TS-GFP-2014-0019
Subjects: BRAND AWARENESS
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:52
URI: http://eprints.binus.ac.id/id/eprint/30466

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