CELEBRITY ENDORSEMENT, BRAND CREDIBILITY AND BRAND EQUITY FOR SMARTPHONE IN JAKARTA

SUSANTO, MAUREEN (2013) CELEBRITY ENDORSEMENT, BRAND CREDIBILITY AND BRAND EQUITY FOR SMARTPHONE IN JAKARTA. Undergraduate thesis, BINUS.

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Abstract

CELEBRITY ENDORSEMENT, BRAND CREDIBILITY AND BRAND EQUITY FOR SMARTPHONE IN JAKARTA -

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2013-0080
Subjects: BRAND EQUITY
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:50
URI: http://eprints.binus.ac.id/id/eprint/30487

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