SUSANTO, MAUREEN (2013) CELEBRITY ENDORSEMENT, BRAND CREDIBILITY AND BRAND EQUITY FOR SMARTPHONE IN JAKARTA. Undergraduate thesis, BINUS.
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Abstract
CELEBRITY ENDORSEMENT, BRAND CREDIBILITY AND BRAND EQUITY FOR SMARTPHONE IN JAKARTA -
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | BI-MK-2013-0080 |
| Subjects: | BRAND EQUITY |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:50 |
| URI: | http://eprints.binus.ac.id/id/eprint/30487 |
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