CLV Relationship Approach in Private Banking Branch Network of PT Bank BCA in DKI Jakarta

KURNIAWAN, KRISNA (2013) CLV Relationship Approach in Private Banking Branch Network of PT Bank BCA in DKI Jakarta. Masters thesis, BINUS.

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Abstract

CLV Relationship Approach in Private Banking Branch Network of PT Bank BCA in DKI Jakarta - Private Banking, branch network, Customer Lifetime Value (CLV), Cost to Income ratio (CTIR), relationship marketing, cross selling, up selling

Item Type: Thesis (Masters)
Additional Information: TS-R-2013-0178
Subjects: CUSTOMER SERVICES
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:50
URI: http://eprints.binus.ac.id/id/eprint/30488

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