KURNIAWAN, KRISNA (2013) CLV Relationship Approach in Private Banking Branch Network of PT Bank BCA in DKI Jakarta. Masters thesis, BINUS.
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Abstract
CLV Relationship Approach in Private Banking Branch Network of PT Bank BCA in DKI Jakarta - Private Banking, branch network, Customer Lifetime Value (CLV), Cost to Income ratio (CTIR), relationship marketing, cross selling, up selling
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | TS-R-2013-0178 |
| Subjects: | CUSTOMER SERVICES |
| Divisions: | Faculty of Economics and Business > School of Management |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:50 |
| URI: | http://eprints.binus.ac.id/id/eprint/30488 |
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