Does Shopping Events Promote Retail Brands in Jakarta?

SAITURO SANTOSO, DIO (2013) Does Shopping Events Promote Retail Brands in Jakarta? Undergraduate thesis, BINUS.

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Abstract

Does Shopping Events Promote Retail Brands in Jakarta? - Shopping events, Customer Satisfaction, Attitude towards the retail brand, Event Inventiveness, Event Appropriateness, Event Adequacy

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2013-0178
Subjects: CuSTOMER SATISFACTION
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:48
URI: http://eprints.binus.ac.id/id/eprint/30506

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