SAITURO SANTOSO, DIO (2013) Does Shopping Events Promote Retail Brands in Jakarta? Undergraduate thesis, BINUS.
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Abstract
Does Shopping Events Promote Retail Brands in Jakarta? - Shopping events, Customer Satisfaction, Attitude towards the retail brand, Event Inventiveness, Event Appropriateness, Event Adequacy
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | BI-MK-2013-0178 |
| Subjects: | CuSTOMER SATISFACTION |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:48 |
| URI: | http://eprints.binus.ac.id/id/eprint/30506 |
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