EXAMINING THE CUSTOMER EQUITY FRAMEWORK FROM A CONSUMER PERSPECTIVE: A STUDY OF NON-ALCOHOLIC BEVERAGE CONSUMERS IN JAKARTA AND ITS SURROUNDING

WIDJAJA, DARIUS (2013) EXAMINING THE CUSTOMER EQUITY FRAMEWORK FROM A CONSUMER PERSPECTIVE: A STUDY OF NON-ALCOHOLIC BEVERAGE CONSUMERS IN JAKARTA AND ITS SURROUNDING. Undergraduate thesis, BINUS.

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Abstract

EXAMINING THE CUSTOMER EQUITY FRAMEWORK FROM A CONSUMER PERSPECTIVE: A STUDY OF NON-ALCOHOLIC BEVERAGE CONSUMERS IN JAKARTA AND ITS SURROUNDING - Purchasing behavior, tea, coffee, value, brand, purchase intention

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2013-0075
Subjects: CUSTOMER PERCEPTION
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:41
URI: http://eprints.binus.ac.id/id/eprint/30515

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