IMPACT OF CONTEXTUAL FACTORS, BRAND LOYALTY AND BRAND SWITCHING ON PURCHASE DECISIONS OF SKIN CARE PRODUCTS

LEE, CHRISTINE (2013) IMPACT OF CONTEXTUAL FACTORS, BRAND LOYALTY AND BRAND SWITCHING ON PURCHASE DECISIONS OF SKIN CARE PRODUCTS. Undergraduate thesis, BINUS.

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Abstract

IMPACT OF CONTEXTUAL FACTORS, BRAND LOYALTY AND BRAND SWITCHING ON PURCHASE DECISIONS OF SKIN CARE PRODUCTS - Contextual Factors, Brand Loyalty, Brand Switching, Purchase Decisions, Skincare

Item Type: Thesis (Undergraduate)
Additional Information: BI- MK-2013-0083
Subjects: BRAND LOYALTY
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:41
URI: http://eprints.binus.ac.id/id/eprint/30520

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