IMPACT OF LOGO REDESIGN TOWARD CONSUMER ATTITUDE AND THE ROLE OF BRAND COMMITMENT

MASTERLIE, ERICK (2013) IMPACT OF LOGO REDESIGN TOWARD CONSUMER ATTITUDE AND THE ROLE OF BRAND COMMITMENT. Undergraduate thesis, BINUS.

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Abstract

IMPACT OF LOGO REDESIGN TOWARD CONSUMER ATTITUDE AND THE ROLE OF BRAND COMMITMENT - Brand, logo, brand attitude, logo change, logo shape redesign, brand commitment, logo evaluation, degree of change, strongly committed, weakly committed

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2013-0085
Subjects: BRAND IMAGE
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:42
URI: http://eprints.binus.ac.id/id/eprint/30522

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