MASTERLIE, ERICK (2013) IMPACT OF LOGO REDESIGN TOWARD CONSUMER ATTITUDE AND THE ROLE OF BRAND COMMITMENT. Undergraduate thesis, BINUS.
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Abstract
IMPACT OF LOGO REDESIGN TOWARD CONSUMER ATTITUDE AND THE ROLE OF BRAND COMMITMENT - Brand, logo, brand attitude, logo change, logo shape redesign, brand commitment, logo evaluation, degree of change, strongly committed, weakly committed
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | BI-MK-2013-0085 |
| Subjects: | BRAND IMAGE |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:42 |
| URI: | http://eprints.binus.ac.id/id/eprint/30522 |
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