KEY RELATIONSHIP INFLUENCING PURCHASE INTENTION OF LUXURY BRANDS IN JAKARTA

TRIGUNA HALIM, FERDIAN (2013) KEY RELATIONSHIP INFLUENCING PURCHASE INTENTION OF LUXURY BRANDS IN JAKARTA. Undergraduate thesis, BINUS.

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Abstract

KEY RELATIONSHIP INFLUENCING PURCHASE INTENTION OF LUXURY BRANDS IN JAKARTA - Luxury brands, Purchase Intention, Vanity, Social influence, Brand perception, Indonesia, Car industry

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2013-0086
Subjects: BRAND IMAGE
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:09
URI: http://eprints.binus.ac.id/id/eprint/30529

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