Key Service Drivers for High-Tech Service Brand Equity: The Mediatig Role of Overall Service Quality and Perceived Value

TJUNG, WILSON (2013) Key Service Drivers for High-Tech Service Brand Equity: The Mediatig Role of Overall Service Quality and Perceived Value. Undergraduate thesis, BINUS.

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Abstract

Key Service Drivers for High-Tech Service Brand Equity: The Mediatig Role of Overall Service Quality and Perceived Value - Aspects of quality service dimension, Overall service quality, Perceived value, Brand equity

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2013-0175
Subjects: BRAND EQUITY
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:09
URI: http://eprints.binus.ac.id/id/eprint/30530

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