MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN

HELEN, HELEN (2013) MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN. Undergraduate thesis, BINUS.

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Abstract

MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN - Branded Clothing Line, Consumer Based Brand Equity, ZARA, Mango, Forever 21, Brand Equity, Perceived Quality, Brand Awareness, Brand Association, Brand Loyalty

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK -2013-0090
Subjects: BRAND EQUITY
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:39
URI: http://eprints.binus.ac.id/id/eprint/30532

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