HELEN, HELEN (2013) MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN. Undergraduate thesis, BINUS.
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Abstract
MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN - Branded Clothing Line, Consumer Based Brand Equity, ZARA, Mango, Forever 21, Brand Equity, Perceived Quality, Brand Awareness, Brand Association, Brand Loyalty
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | BI-MK -2013-0090 |
| Subjects: | BRAND EQUITY |
| Divisions: | Faculty of Economics and Business > School of Marketing |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:39 |
| URI: | http://eprints.binus.ac.id/id/eprint/30532 |
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