Online Satisfaction, Trust and Loyalty, and The Impact of Offline Parent Brand in Magazine

TAN, KENDRICK (2013) Online Satisfaction, Trust and Loyalty, and The Impact of Offline Parent Brand in Magazine. Undergraduate thesis, BINUS.

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Abstract

Online Satisfaction, Trust and Loyalty, and The Impact of Offline Parent Brand in Magazine - brand, branding, parent brand, brand extension, customer satisfaction, trust, and loyalty.

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2013-0179
Subjects: BRAND IMAGE
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:39
URI: http://eprints.binus.ac.id/id/eprint/30536

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