Pengaruh Brand Equity dan Pricing Terhadap Purchase Intention Maskapai Cost Carrier di Jakarta

WOWOR, SHERLY (2013) Pengaruh Brand Equity dan Pricing Terhadap Purchase Intention Maskapai Cost Carrier di Jakarta. Masters thesis, BINUS.

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Abstract

Pengaruh Brand Equity dan Pricing Terhadap Purchase Intention Maskapai Cost Carrier di Jakarta - Brand Awareness, Brand Association, Price, Purchase Intention, Low Cost Carrier

Item Type: Thesis (Masters)
Additional Information: TS-R-2013-0172
Subjects: BRAND AWARENESS
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:09
URI: http://eprints.binus.ac.id/id/eprint/30543

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