WOWOR, SHERLY (2013) Pengaruh Brand Equity dan Pricing Terhadap Purchase Intention Maskapai Cost Carrier di Jakarta. Masters thesis, BINUS.
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Abstract
Pengaruh Brand Equity dan Pricing Terhadap Purchase Intention Maskapai Cost Carrier di Jakarta - Brand Awareness, Brand Association, Price, Purchase Intention, Low Cost Carrier
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | TS-R-2013-0172 |
| Subjects: | BRAND AWARENESS |
| Divisions: | Faculty of Economics and Business > School of Management |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:09 |
| URI: | http://eprints.binus.ac.id/id/eprint/30543 |
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