THE EFFECTS OF ADVERTISING SPENDING ON BRAND LOYALTY IN SERVICES

KRISTIAN, KRISTIAN (2013) THE EFFECTS OF ADVERTISING SPENDING ON BRAND LOYALTY IN SERVICES. Undergraduate thesis, BINUS.

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Abstract

THE EFFECTS OF ADVERTISING SPENDING ON BRAND LOYALTY IN SERVICES - Advertising spending, brand loyalty, store image, customer satisfaction, banking industry, service industry

Item Type: Thesis (Undergraduate)
Additional Information: BI-MK-2013-0078
Subjects: BRAND LOYALTY
Divisions: Faculty of Economics and Business > School of Marketing
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:33
URI: http://eprints.binus.ac.id/id/eprint/30577

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