The Impact of Contextual Factors, Brand Loyalty and Brand Swithcing on Purchase Decisions of Mineral Water in Minimarket

KARINA ANGGY PALIBUTAN, CINDY (2013) The Impact of Contextual Factors, Brand Loyalty and Brand Swithcing on Purchase Decisions of Mineral Water in Minimarket. Undergraduate thesis, BINUS.

Full text not available from this repository.
Official URL: http://library.binus.ac.id/Collections/ethesis_det...

Abstract

The Impact of Contextual Factors, Brand Loyalty and Brand Swithcing on Purchase Decisions of Mineral Water in Minimarket - purchase decisions, contextual factors, brand loyalty, brand switching

Item Type: Thesis (Undergraduate)
Additional Information: BI-IB-2013-0159
Subjects: BRAND LOYALTY
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:34
URI: http://eprints.binus.ac.id/id/eprint/30580

Actions (login required)

View Item View Item