PREM NATHANI, SAHIL (2013) THE INFLUENCE OF GREEN CORPORATE SOCIAL RESPONSIBILITY ON GREEN BRAND KNOWLEDGE AND THE SUBSEQUENT IMPACT OF GREEN BRAND KNOWLEDGE ON GREEN CUSTOMER-BASED BRAND EQUITY: A COMPARISON STUDY ON THE BODY SHOP INDONESIA AND SINGAPORE. Undergraduate thesis, BINUS.
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Abstract
THE INFLUENCE OF GREEN CORPORATE SOCIAL RESPONSIBILITY ON GREEN BRAND KNOWLEDGE AND THE SUBSEQUENT IMPACT OF GREEN BRAND KNOWLEDGE ON GREEN CUSTOMER-BASED BRAND EQUITY: A COMPARISON STUDY ON THE BODY SHOP INDONESIA AND SINGAPORE - Green CSR, Green Brand Knowledge, Green CBBE
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | BI-IB -2013-0111 |
| Subjects: | BRAND EQUITY |
| Divisions: | Faculty of Economics and Business > School of International Business |
| Depositing User: | Mr. Super Admin |
| Date Deposited: | 03 Jul 2014 14:11 |
| Last Modified: | 03 Jul 2014 20:35 |
| URI: | http://eprints.binus.ac.id/id/eprint/30587 |
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