THE INFLUENCE OF GREEN CORPORATE SOCIAL RESPONSIBILITY ON GREEN BRAND KNOWLEDGE AND THE SUBSEQUENT IMPACT OF GREEN BRAND KNOWLEDGE ON GREEN CUSTOMER-BASED BRAND EQUITY: A COMPARISON STUDY ON THE BODY SHOP INDONESIA AND SINGAPORE

PREM NATHANI, SAHIL (2013) THE INFLUENCE OF GREEN CORPORATE SOCIAL RESPONSIBILITY ON GREEN BRAND KNOWLEDGE AND THE SUBSEQUENT IMPACT OF GREEN BRAND KNOWLEDGE ON GREEN CUSTOMER-BASED BRAND EQUITY: A COMPARISON STUDY ON THE BODY SHOP INDONESIA AND SINGAPORE. Undergraduate thesis, BINUS.

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Abstract

THE INFLUENCE OF GREEN CORPORATE SOCIAL RESPONSIBILITY ON GREEN BRAND KNOWLEDGE AND THE SUBSEQUENT IMPACT OF GREEN BRAND KNOWLEDGE ON GREEN CUSTOMER-BASED BRAND EQUITY: A COMPARISON STUDY ON THE BODY SHOP INDONESIA AND SINGAPORE - Green CSR, Green Brand Knowledge, Green CBBE

Item Type: Thesis (Undergraduate)
Additional Information: BI-IB -2013-0111
Subjects: BRAND EQUITY
Divisions: Faculty of Economics and Business > School of International Business
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:35
URI: http://eprints.binus.ac.id/id/eprint/30587

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