The Relationship Between Customer Value, Marketing Mix Components, and Social Influence Towards Purchase Intention (Case of Skincare Products in Jakarta)

SINAGA, LORENITA (2013) The Relationship Between Customer Value, Marketing Mix Components, and Social Influence Towards Purchase Intention (Case of Skincare Products in Jakarta). Undergraduate thesis, BINUS.

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Abstract

The Relationship Between Customer Value, Marketing Mix Components, and Social Influence Towards Purchase Intention (Case of Skincare Products in Jakarta) - Customer Value, Marketing Mix, Social Influence, Purchase Intention, and Skincare Products.

Item Type: Thesis (Undergraduate)
Additional Information: BI-IB-2013-0163
Subjects: MARKETING MIX
Divisions: Faculty of Economics and Business > School of Management
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:11
Last Modified: 03 Jul 2014 20:35
URI: http://eprints.binus.ac.id/id/eprint/30589

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