ANALISIS MATRIKS BOSTON CONSULTING GROUP (BCG) UNTUK MEMENANGKAN STRATEGI ORGANISASI (Studi Kasus Perguruan Tinggi di Kopertis Wilayah III – DKI Jakarta)

Sarjono, Haryadi and Achmad Kuncoro, Engkos (2013) ANALISIS MATRIKS BOSTON CONSULTING GROUP (BCG) UNTUK MEMENANGKAN STRATEGI ORGANISASI (Studi Kasus Perguruan Tinggi di Kopertis Wilayah III – DKI Jakarta). Jurnal Binus Business Review, 04 (01). ISSN 2087-1228

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Abstract

This research intends to know position of market growth in higher education, especially Sekolah Tinggi, based on market share, using BCG metrics. Unit analysis is all private higher educations in Kopertis III – DKI Jakarta, consisting of University, Sekolah Tinggi, Institute, and Academics. The object of analysis is the number of new student admission. Method of data collection in this paper is field research including observation and literature research method. The secondary data used in this study is data from Kopertis region III. Based on the results of the study, it is obtained Sekolah Tinggi for the academic year 2008 and 2009 is in quadrant III (Cash Cow).

Item Type: Article
Additional Information: 4_Volume 04 / Nomor 01 / May 2013_ANALISIS MATRIKS BOSTON CONSULTING GROUP (BCG) UNTUK MEMENANGKAN STRATEGI ORGANISASI (Studi Kasus Perguruan Tinggi di Kopertis Wilayah III – DKI Jakarta)
Subjects: LANGUAGES
Divisions: ?? journal_33_4_Volume-04-Nomor-01-May-2013 ??
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:54
Last Modified: 03 Jul 2014 20:28
URI: http://eprints.binus.ac.id/id/eprint/30632

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