Kurniawati Homan, Devi (2013) BERPIKIR DAN BERPERILAKU DENGAN RASA. Jurnal Humaniora, 04 (01). ISSN 2087-1236

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Article discusses the importance for a designer to understand about psychology and consumers’<br/>behaviors that act based on their feelings. Human as a complicated living creature has lot of feelings before<br/>making a reaction. The reaction itself is based on their own feeling from their experiences or the others’ before.<br/>In our daily life, we think a lot based on our feelings. We associate a stimulus with an unconscious physical or<br/>emotional response. A designer often needs to make a promotion, branding, and campaign for a product or<br/>something else. So, it is important for designers to know their targets and behaviors. By understanding their<br/>target behaviors, it is easier to predict or to design the reaction and response when the product or campaign is<br/>launched. The understanding of the psychology study is important for a designer as well as understanding the<br/>other branch of study beside their own study about aesthetics. When the designer understands a lot of things,<br/>they can make a creative, good and useful visual communication.

Item Type: Article
Additional Information: 4_Volume 04 / Nomor 01 / April 2013_BERPIKIR DAN BERPERILAKU DENGAN RASA
Divisions: ?? journal_34_4_Volume-04-Nomor-01-April-2013 ??
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:54
Last Modified: 03 Jul 2014 20:22

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