PENGARUH ROLE MODEL’S INFLUENCE PADA MATERIALISM DAN MARKETPLACE KNOWLEDGE PERIODE REMAJA AKHIR

Rita, Rita (2013) PENGARUH ROLE MODEL’S INFLUENCE PADA MATERIALISM DAN MARKETPLACE KNOWLEDGE PERIODE REMAJA AKHIR. Jurnal Binus Business Review, 04 (01). ISSN 2087-1228

Full text not available from this repository.
Official URL: http://library.binus.ac.id/Collections/journal_det...

Abstract

The aim of the study is to examine the positive influence of direct role model s influence (father, mother, and peer) and vicarious role models influence (celebrities and athletes) with materialism and marketplace knowledge late adolescents periodic. The subjects of this research are respondents late adolescents periodic inscribed as student college in Jakarta. There are 281 respondents are recorded. Purposive is taken as sampling technique. The hypotheses are analyzed with regression analysis with SPSS 11.5 software. The finding shows that, there is not significant difference between direct role models influence (father, mother, and peer) to materialism and marketplace knowledge what is experienced by late adolescents. But there is significant difference between vicarious role models influence (celebrities and athletes) to materialism and marketplace knowledge what is experienced by late adolescents.

Item Type: Article
Additional Information: 4_Volume 04 / Nomor 01 / May 2013_PENGARUH ROLE MODEL’S INFLUENCE PADA MATERIALISM DAN MARKETPLACE KNOWLEDGE PERIODE REMAJA AKHIR
Subjects: LANGUAGES
Divisions: ?? journal_33_4_Volume-04-Nomor-01-May-2013 ??
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:54
Last Modified: 03 Jul 2014 20:07
URI: http://eprints.binus.ac.id/id/eprint/30844

Actions (login required)

View Item View Item