PERAN MINAT PEMBELIAN KONSUMEN SEBAGAI MEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PERUSAHAAN KUE

Ari Adriansyah, Muhammad and Aryanto, Rudy and Toindo, Harly (2013) PERAN MINAT PEMBELIAN KONSUMEN SEBAGAI MEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PERUSAHAAN KUE. Jurnal Binus Business Review, 04 (01). ISSN 2087-1228

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Abstract

Cookie companies are demanded to improve their product quality, product quality is one of the important things. Because with a good product quality, it will deliver purchase intention; with the intention earned by customer, it will also deliver the purchase decision process. The purpose of this research is to analyse the effect of product quality towards purchase intention and its impact on the purchase decision process. The method used in this research is descriptive-associative, with Path Analysis. Questionnaires were distributed to J&C Cookies consumers. The findings of this research show that the product quality gives a big influence to customers purchase intention and gives a big and positive impact on purchase decision process of J&C Cookies’ customers.

Item Type: Article
Additional Information: 4_Volume 04 / Nomor 01 / May 2013_PERAN MINAT PEMBELIAN KONSUMEN SEBAGAI MEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PERUSAHAAN KUE
Subjects: LANGUAGES
Divisions: ?? journal_33_4_Volume-04-Nomor-01-May-2013 ??
Depositing User: Mr. Super Admin
Date Deposited: 03 Jul 2014 14:54
Last Modified: 03 Jul 2014 20:06
URI: http://eprints.binus.ac.id/id/eprint/30871

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